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Achieving your perfect [hair color](https://aedit.com/aedition/tracey-cunningham-true-color-hair-tips) takes patience, time, some outstanding inspiration photos, and a wad of cash. Good color doesn’t come cheap — nor should it — and the secret to keeping it looking fresh and vibrant in-between appointments comes down to what you wash your hair with regularly. Unfortunately, not every shampoo that sits on the shelves of your favorite beauty store is suited for color-treated hair. Here, we’re breaking down the benefits of shampoos formulated specifically for color-treated hair and which ones are worthy of a spot in your shower.

## **Why Color Fades Fast**	
Freshly colored tresses can lose their luster in no time flat, which is why celebrity colorist [Ryan Pearl](https://www.instagram.com/ryanpearl23/?hl=en) recommends waiting at least two days to first wash your hair after having it dyed. But that's not the only thing damaging your ’do:

### **1. The State of Your Strands**
Maintaining your new hue comes down to the color you are starting with and how you care for your hair. For example, suppose the tresses are dry or damaged. In that case, a pre-shampoo used on the ends before washing the hair helps fill it with a protective layer, says [Shab Reslan](https://www.instagram.com/shabhairexpert/), a New York City-based trichologist who is the host of the [Hair Like Hers](https://www.instagram.com/hairlikeherspodcast/) podcast and founder of [Leona](http://www.leona.co/), a hair health platform. 

### **2. The H2O**
Besides shampoo, water itself is a known color zapper. Reslan says hard water can cause a chemical reaction within the hair that changes the color. “Hard water can also leave a layer of buildup on the cuticle, which forces the color to appear dull and even darken blonde tones,” she adds. The solution: a water filter, like [T3 Source Showerhead](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.t3micro.com%2Fproduct%2Ft3-source-shower-head-filter), which sifts out heavy metals and other impurities often found in water. 

### **3. The Temperature**
Yes, your shampoo matters a lot, but so does the water temperature. For example, hot water can wash out hair color. “Very hot water will fade the color and cause it to become dull,” says Pearl, who recommends sudsing up with lukewarm to cool water. Also, try and limit washing to no more than a few times per week.

### **4. Heat**
Heat — be it from a styling tool or the sun — can dull color. The sun’s rays blanch out your existing color and can even leave it looking lighter than you desire. To limit [sun damage](https://aedit.com/aedition/how-to-repair-sun-damaged-hair), try wrapping sunscreen-protected strands in a scarf or wearing a hat to prevent unwanted lightening. Likewise, the heat emitted from styling tools will dull shine and flatten color, which is why Pearl advises setting the temperature on flat irons and curling irons as low as possible. 

## **How to Find a Good Shampoo** 
The goal of a color-protecting shampoo is two-fold: It needs to cleanse the hair while also protecting against color loss and fade. Color-treated hair is, to varying degrees, compromised in one way or another, Reslan says. “The cuticle layer that determines the hair’s smoothness and ability to lock in color molecules becomes disrupted,” she notes. Therefore, it’s crucial for anyone who [colors or highlights](https://aedit.com/aedition/guide-to-mens-hair-color) their hair to know what’s in their shampoo (and other products) and how rough or gentle the cleansing agents are.

Pearl says shampoos made for color-treated hair tend to have a lower alcohol content. “Look for one that is hydrating, too, which will ensure that your color stays in top shape,” he adds. Color-depositing shampoos have been around for decades, and they are a suitable option, too. These tinted formulas deposit pigment to the hair to help retain vibrancy and prolong the life of the color. 

Steer clear of anything that’s clarifying, loaded with sulfates, and/or formulated with harsh cleansers. “They can compromise the cuticle and leave the hair feeling frizzy or dry while also washing out the color or blonde toner,” Reslan cautions. When it comes to sulfates, the ones to shun are ‘sodium lauryl’ and ‘sodium laureth’ sulfates — they are a terrible match for colored hair. “They can over-cleanse the hair, so finding alternative cleansing agents and timing your shampoo frequency to match the level of cleansing your safe shampoo is providing is the key to keeping everything clean and healthy,” she shares.

## **The Best of the Best for Color-Treated Hair**
Now that you know what to look for in a color-safe shampoo, it’s time to shop for a new one. Below, formulas for every hair type and hue.

### **BYE-BYE BRASS**: Virtue Color Kick De-Brassing Shampoo
![AEDIT-Virtue](//images.ctfassets.net/zw35sfestf1t/5xs7fjzEA0GSxZ28e2AmH8/ddc76fc6cc6f23bace3a301f41739f15/AEDIT-Virtue.jpg)
One of the downsides to going lighter is the brassiness that almost always comes along for the ride. So, rather than resorting to at-home color kits that promise to delete unwanted tones, opt for a brass-neutralizing shampoo like this one. Regardless of your color, this sulfate-free, violet-tinted wash relies on natural flower and plant extracts to remove yellow tones in the hair while instilling a much-needed dose of moisture and protein to strengthen and repair hair. $42, [bluemercury.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbluemercury.com%2Fproducts%2Fvirtue-colorkick-debrassing-shampoo) 

### **THE OG COLOR PROTECTOR**: Fekkai Technician Color Shampoo Extended Color Vibrancy
![AEDIT-Fekkai](//images.ctfassets.net/zw35sfestf1t/3YihZDCNpyhgzs9h5r38PP/c32b2da43643feb39a66ef1d592d203a/AEDIT-Fekkai.jpg)
The Fekkai brand has a long-standing track record for releasing cult-classic products, and this one, for colored strands, is a long-time editor favorite. In addition to its peachy scent, this shampoo works to create less friction between the strands, which equates to stronger color that’s more resistant to fading. Power-packed ingredients like Mirabelle plum seed oil and solar protecting polymers work to enhance color vibrancy. $20, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Ftechnician-color-shampoo-pimprod2016108) 

### **REVIVE DULL-LOOKING HIGHLIGHTS**: R+Co Gemstone Shampoo
![AEDIT-RCo](//images.ctfassets.net/zw35sfestf1t/61t7BXJvo8hPL1YQgo5aB9/723cae0db8df34628ad58f09475325d0/AEDIT-RCo.jpg)
Many shampoos fail to deliver on their promise to wake up dull color — but not this one. The next best thing to a color-enlivening gloss, this sulfate-free formula features a color protection complex that works to bump up the definition for brighter color (it lasts up to 10 washes!) that looks like you just left the salon. $32, [randco.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.randco.com%2Fproducts%2Fgemstone-color-shampoo) 

### **FOR A SERIOUS DOSE OF SHINE**: Better Not Younger Second Chance Shampoo
![AEDIT-BetterNotYounger](//images.ctfassets.net/zw35sfestf1t/5M974WmbymO4qTxVGctOCp/7429e274743398d7674e050facf8bae8/AEDIT-BetterNotYounger.jpg)
Colored hair tends to fare better with sulfate-free shampoos, which is why this one sits at the top of our favorites list. The low-foaming formula is ideal for all hair types, textures, and colors, and it majorly cleans without washing away any of your color. All that’s left behind are fresh strands that boast mega-watt shine. $27, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fsecond-chance-repairing-shampoo-P451208%3FskuId%3D2301091) 

### **THE ECO-FRIENDLY OPTION**: Rhyme & Reason: Colour & Protect Shampoo
![AEDIT-RhymeReason](//images.ctfassets.net/zw35sfestf1t/19KThkK06Q97digpLBSG1a/2cd6777ee0bb866a0897bf9c89b6927e/AEDIT-RhymeReason.jpg)
Not all shampoos made for color-treated hair need to be a splurge; there are plenty of affordable options that do the job. Case in point: this dermatologist-approved brand that boasts scalp-friendly ingredients, like white tea and babsou oil, in retro-inspired recycled plastic packaging. The innovative fade-defying formulation works to rebuild the hair’s natural barrier so it can hold onto that salon color. $9, [target.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.target.com%2Fp%2Frhyme-38-reason-colour-protect-shampoo-13-fl-oz%2F-%2FA-80160092) 

### **A NEW TAKE ON A CLASSIC**: Brite Organix Shampoo Color
![AEDIT-Brite](//images.ctfassets.net/zw35sfestf1t/1IlOV5YO4A9Tb8AUMi8TSJ/e862759a8787c74031e8aafede06b634/AEDIT-Brite.jpg)
Color-depositing shampoos are nothing new — they first debuted in the early 1990s — and they’re still one of the most reliable ways to pop your color (when only a touch of it is needed) without a trip to the salon. This line of color-enhancing shampoos, available in everything from pastels to gray tones, adds a buildable hue to your hair each time you wash with it. $10, [briteorganix.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbriteorganix.com%2Fcollections%2Fshampoo) 

### **FOR A DEEP-DOWN CLEAN**: dpHue ACV Rinse Lite
![AEDIT-dpHue](//images.ctfassets.net/zw35sfestf1t/24bxTyZIStTGrrPblmLUf2/358ac0be5b1523d3d739c10bde53f2cf/AEDIT-dpHue.jpg)
Not your typical shampoo, this liquidy rinse is ideal for fine hair and does a stellar job of cleansing and refreshing the scalp while maintaining color. That’s because it contains unscented apple cider vinegar, which won’t strip away your color or your hair’s natural oils. Instead, it seals the cuticle and adds shine. $35, [dphue.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.dphue.com%2Fproducts%2Fapple-cider-vinegar-hair-rinse-lite) 

### **THE NEW CULT-FAVORITE PURPLE SHAMPOO**: Olaplex No. 4P Blonde Enhancer Toning Shampoo
![AEDIT-Olaplex](//images.ctfassets.net/zw35sfestf1t/2sWYLWbRYLM3y8tzJQY6PT/6af39aaa56daf9ae255c607006f0c90c/AEDIT-Olaplex.jpg)
Purple- and violet-hued shampoos work wonders on blondes because the pigments remove orange and brassy tones in the hair. The newest release from Olaplex is a sulfate-free shampoo made specifically for bright tones and blondes. What's unique about the super-concentrated shampoo is that you can customize it to your liking — the longer you leave it on, the brighter your hair will be. $28, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Folaplex-blonde-enhancer-toning-shampoo-P476895) 

### **THE ULTIMATE HYDRATION HELPER**: Jaci Hydration Shampoo
![AEDIT-Jaci](//images.ctfassets.net/zw35sfestf1t/5sDcFv46osFz7yaoNMrUo5/072d898e491514c21446c4775a98b5eb/AEDIT-Jaci.jpg)
Dry, colored strands don’t stand a chance against this daily shampoo replete with an herbal blend of coconut, quinoa, and sunflower essential oils for moisture. Another bonus: the brand is committed to minimizing its carbon footprint by using solar power and cutting-edge technology to reduce climate-changing emissions. So, every time you wash your hair with these high-functioning shampoos (and conditioners), you’re also doing good by Mother Earth. $24, [jaci.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fjaci.com%2Fproducts%2Fhydration-shampoo) 

### **LIKE A DETOX FOR YOUR 'Do**: L'Oréal Professionnel Metal Detox
![AEDIT-LOreal](//images.ctfassets.net/zw35sfestf1t/67Ake6gLpcBVE92oXgIsUd/bdc811756734bf55e9e385ca81f1a9d9/AEDIT-LOreal.jpg)
Depending on where you live, your shower water may contain heavy metals that strip the life right out of your color. This truly innovative detoxifying cream shampoo relies on glicoamine, a tiny molecule that neutralizes metals inside the hair fiber for shinier and brighter color. $32, [lovelyskin.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.lovelyskin.com%2Fo%2Floreal-professionnel-metal-detox-shampoo) 

### **THE ANTIDOTE FOR BLEACHED HAIR**: Kérastase Le Bain Cicaextreme Shampoo
![AEDIT-Ketastase](//images.ctfassets.net/zw35sfestf1t/3nSrfTKlHQAEgDss7IQrHM/4d4e476f3ff8de5741fd8f49dad86845/AEDIT-Ketastase.jpg)
In a league all its own, this super moisturizing shampoo-in-cream revives the most sensitized, lightened, and highlighted hair after bleaching. The shampoo has the consistency of a conditioning hair mask and works best when used with the brand’s [Bain Ultra-Violet Purple Shampoo](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.kerastase-usa.com%2Fcollections%2Fblond-absolu%2Fbain-ultra-violet-purple-shampoo.html) (purple shampoos negate yellow and brassy tones in colored hair), leaving strands better hydrated and nourished. As a result, even the most extreme blondes are protected. $35, [kerastase-usa.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.kerastase-usa.com%2Fcollections%2Fblond-absolu%2Fle-bain-cicaextreme-shampoo.html) 

### **KISS DAMAGE GOODBYE**: Davroe Repair Senses Revitalizing Shampoo
![AEDIT-Davroe](//images.ctfassets.net/zw35sfestf1t/2H42i3XGKZRJBefqKBzMlv/3e8e690e9b3dfa5da5c4fdaf3735ab70/AEDIT-Davroe.jpg)
A good shampoo for colored hair preserves the integrity of your color and leaves the mane feeling fresh, clean, and as soft as silk. This vitamin- and nutrient-rich formulation gently removes dirt, oil, and impurities without stripping the hair or its color. It’s also sulfate-free and contains rice and quinoa amino acids, so, even if you shampoo with it daily, your color will remain vibrant. $29, [davroe.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.davroe.com%2Fshop%2Fsenses%2Frepair-senses%2Fcolour-senses-shampoo%2F) 

### **KEEPS BLONDES LOOKING BRIGHT**: Drybar Blonde Ale Brightening Shampoo
![AEDIT-Drybar](//images.ctfassets.net/zw35sfestf1t/3BlUgTjdmJugdKIb05XdFL/3134f955bdf34b3817f553c606616292/AEDIT-Drybar.jpg)
Straight from the master of blowouts and updos comes this purple pigmented shampoo that knocks out brassy tones in highlighted, white, grey, and blonde hair. Where some purple shampoos can be drying and leave the hair feeling brittle, this one doesn’t thanks to a blend of keratin and natural color preservers, like chamomile and lemon extract. $29, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fblonde-ale-brightening-shampoo-xlsImpprod14021101) 

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Beauty

Color-treated hair requires TLC, and not any old shampoo will do.

The Best Shampoos For Color-Treated Hair

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*Since 1985, October has served as Breast Cancer Awareness (BCA) Month — a period devoted to educating the public on the disease that, [according to the Centers for Disease Control and Prevention (CDC)](https://www.cdc.gov/cancer/breast/statistics/index.htm), is the second most common form of cancer in women, regardless of race or ethnicity. Men can also be diagnosed with breast cancer (albeit at a much lower rate), and The AEDITION is devoting much of its coverage this month to [BCA](https://aedit.com/aedition/category/breast-cancer-awareness), from expert guides to mastectomies and reconstructive breast surgery to powerful patient perspectives and roundups of products that give back.*

‘Tis the season to think pink! If you are looking for an added incentive to stock up on your favorite beauty products or treat yourself to something new, brands are giving back all October long in honor of Breast Cancer Awareness Month.

From lash-enhancing serums and complexion-perfecting skincare to pretty-in-pink activewear and jewelry, there are plenty of ways to shop for the cause this month. Galderma Laboratories (the maker of [Dysport®](https://aedit.com/procedure/dysportr), [Restylane®](https://aedit.com/procedure/restylane), and more) is partnering with the National Breast Cancer Foundation (NBCF) on a #PlankForPink campaign that allows you to squeeze in a workout while raising awareness. Thrive Causemetics is teaming up with breast cancer thriver and author Nalie Agustin to gift copies of her bestselling book, while other brands are partnering with equally worthy charities like The City of Hope, The Pink Agenda, The Breasties, and more. 

Keep scrolling to shop our favorite beauty, fashion, and lifestyle finds that benefit Breast Cancer Awareness!

### **RevitaLash Cosmetics RevitaLash Advanced**
![AEDIT-Revitalash](//images.ctfassets.net/zw35sfestf1t/3eePRhX0FITKbtbKVmiqQg/b1a961a8bb034e09cfe49fb59e707506/AEDIT-Revitalash.jpg)
The lash and brow brand continues its ongoing dedication to breast cancer awareness with its annual Pink Program. For each one of its beloved lash (or brow!) serum bought before October 31, RevitaLash will donate $2 to breast cancer charities around the world. Additionally, for each RevitaLash Advanced and/or RevitaBrow Advanced purchased on Revitalash.com, the brand will donate up to 2,000 tubes of RevitaBrow Advanced to [The City of Hope’s Positive Image Center](https://www.cityofhope.org/patients/departments-and-services/supportive-care-medicine/emotional-social-and-spiritual-support/supportive-care-positive-image-center). $150, [revitalash.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.revitalash.com%2Fcollections%2Flash-brow%2Fproducts%2Frevitalash-advanced-eyelash-conditioner)

### **Galderma Plank For Pink Campaign**
![AEDIT-Galderma](//images.ctfassets.net/zw35sfestf1t/2mxSaIHMROvtGjZLoci5UN/0c375fb9bbe26b4ce3f0c66701672310/AEDIT-Galderma.jpg)
For the seventh consecutive year, Galderma Laboratories is partnering with [National Breast Cancer Foundation (NBCF)](https://www.nationalbreastcancer.org/) to help educate and support women. All month long, Galderma will be raising awareness via its #PlankForPink social media challenge, which encourages individuals to post a photo or video holding a one-minute plank on Instagram. Tag @GaldermaAestheticsUSA, include #PlankForPink, and nominate 3 friends to do the same. Additionally, Galderma will donate $25 to NBCF for every new person who joins ASPIRE Galderma rewards in October. Visit [aspirerewards.com](https://www.aspirerewards.com/landing) to learn more.

### **ghd Limited Edition Gold Styler in Rose Pink**
![AEDIT-ghd](//images.ctfassets.net/zw35sfestf1t/2YbfK7SnCAVBNWjXrsgY6M/452fe67aacfdef13b7ed56c417f293cd/AEDIT-ghd.jpg)
What’s better than the hair tool brand’s multitasking heat styler? A limited-edition rose gold edition that donates $10 of every purchase to the [Keep A Breast Foundation](https://www.keep-a-breast.org/) to raise awareness of breast health education and the importance of at-home checks. $209, [ghdhair.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ghdhair.com%2Fus%2Fpink-collection%2Frose-pink-gold-p-555)

### **She Warrior Flower Power Sports Bra**
![AEDIT-SheWarrior](//images.ctfassets.net/zw35sfestf1t/6PlOvvAKkM1rhFbIM98s0S/36030716d0a2680bd5b09eea7d7e69b3/AEDIT-SheWarrior.jpg)
All October long, 30 percent of the proceeds from the activewear brand’s Flower Power collection is being donated to [City of Hope](https://www.cityofhope.org/homepage) to support patients through their cancer journey. We’re partial to this pretty-in-pink design that keeps *you* supported in style. $65, [iamshewarrior.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fiamshewarrior.com%2Fproduct%2Fflower-power-sports-bra-floral%2F) 

### **Thrive Causemetics Infinity Waterproof Eyeliner in Nalie**
![AEDIT-Thrive](//images.ctfassets.net/zw35sfestf1t/5fEtQLW0DPPtdLEmJsXBMc/d5c653dc6b6b58f03aca109ba2d380ed/AEDIT-Thrive.jpg)
The brand is bringing its Bigger Than Beauty mission to life this BCA Month through its partnership with bestselling author [Nalie Agustin](https://www.instagram.com/nalieagustin/?hl=en). For every shimmering chocolate liner purchased, Thrive Causemetics will gift their customers *and* one of their [Giving Partners](https://thrivecausemetics.com/pages/how-we-give) with a copy of Agustin's new book, *The Diary of Nalie: A Collection of Life Lessons and Reflections Shared While Thriving Through Stage IV Cancer*. $22, [thrivecausemetics.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fthrivecausemetics.com%2Fproducts%2Fwaterproof-eyeliner%3Fvariant%3D23894290566) 

### **Elemis Skin Bliss Capsules**
![AEDIT-Elemis](//images.ctfassets.net/zw35sfestf1t/iw7c6vtKflWXsUS39L9Q9/cdef2603603d4f55fa6e28fc5bd6ae3c/AEDIT-Elemis.jpg)
This limited-edition, supersized version of the brand’s individually dosed day and night capsules is designed to give back. You get a two-month supply of the bestselling, antioxidant-rich face oils, and the brand gives to [The Pink Agenda](https://www.thepinkagenda.org/) with a minimum donation of $25,000. Your complexion will thank you. $150, [us.elemis.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fus.elemis.com%2Flimited-edition-supersize-skin-bliss-capsules.html) 

### **Teleties Pink Power Bundle**
![AEDIT-Teleties](//images.ctfassets.net/zw35sfestf1t/5tAgOxVpJp7TQbb0x6VVsU/365de57dca413a0cc862b1a25240d92a/AEDIT-Teleties.jpg)
Hair ties that are ultra-gentle on your mane *and* give back to cancer patients and their families? Sign us up. This bundle includes the brand’s limited-edition mix pack in rosy hues, plus a hot pink carrying case. With every purchase, the brand donates to [FORCE](https://www.facingourrisk.org/) (Facing Our Risk of Cancer Empowered). $28, [teleties.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.teleties.com%2Fproducts%2Fpink-power-bundle) 

### **The Better Skin Co. Porefekter Bi-Phase Face Serum**
![AEDIT-TheBetterSkinCo](//images.ctfassets.net/zw35sfestf1t/67TDuusrRdglX5oMB8oTYH/cef9bf236d8018ee5535c73209accc7b/AEDIT-TheBetterSkinCo.jpg)
In honor of Breast Cancer Awareness Month, 100 percent of the proceeds from the sale of this brightening and exfoliating multitasker (that features sea kelp extract, vitamin C, and alpha and poly hydroxy acids) are being donated to [The Breasties](https://thebreasties.org/). The non-profit organization is dedicated to supporting those affected by breast and reproductive cancers through community and cosmetic education. $36, [thebetterskinco.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fthebetterskinco.com%2Fproducts%2Fporefekter-bi-phase-serum) 

### **Meesha Farzaneh The Because Bewbs Pillow**
![AEDIT-MeeshaFarzaneh](//images.ctfassets.net/zw35sfestf1t/bx2oXaEHi7zBv8ODfKpml/5ebcb1150d3722b53186b3921ace9ebd/AEDIT-MeeshaFarzaneh.jpg)
In honor of her mother’s breast cancer diagnosis and recovery, the jewelry designer created this fuzzy rug pile pillow. Available in four colorways, three percent of sales are donated to [NBCF](https://www.nationalbreastcancer.org/) in Frisco, Texas. $72, [meeshafarzaneh.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.meeshafarzaneh.com%2Fproducts%2Fbecause-bewbs-pillow%3F_pos%3D1%26_sid%3D9d3e62a35%26_ss%3Dr)

### **Sigma Beauty Pretty in Pink Set**
![AEDIT-Sigma](//images.ctfassets.net/zw35sfestf1t/4XQemxSNYHiOGb8nbtlAmS/4aa4b9b41bb2e4eaf2f4b6439243cb50/AEDIT-Sigma.jpg)
For the month of October, the beauty brand is donating 20 percent of proceeds from its Pretty in Pink Set to [The Pink Fund](https://pinkfund.org/). The limited-edition kit features a nine-shade eyeshadow palette in various hues of pink, a rosy liquid lipstick, and a mini blending brush for the ultimate monochromatic makeup look. $36, [sigmabeauty.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sigmabeauty.com%2Fpretty-in-pink-set.html)

### **Pacific Shaving Co. Pink Shaving Cream**
![AEDIT-PacificShavingCo](//images.ctfassets.net/zw35sfestf1t/3AQCxLWgKVUNG92nc8fS7m/1a6eae45efaba33285176ac7692b051f/AEDIT-PacificShavingCo.jpg)
As part of the brand’s #ShaveWithPurpose collection, 10 percent of proceeds from each sale of its pink duo directly benefits the [Lynn Sage Breast Cancer Foundation](https://lynnsage.org/). Your skin is sure to appreciate the moisturizing formula that just might make you look forward to shaving. $16 for 2 bottles, [amazon.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.amazon.com%2FPacific-Shaving-Company-PINK-Cream%2Fdp%2FB098FK5V3V%3Fref_%3Dast_sto_dp%26th%3D1%26psc%3D1) 

### **With Love Darling Pink Bezel Gold Plated Bracelet**
![AEDIT-WithLoveDarling](//images.ctfassets.net/zw35sfestf1t/6FjdNM6bJumHAealyvDGlx/fe3be44b30f6fba0b2a271c6488652bb/AEDIT-WithLoveDarling.jpg)
This month, the sustainable jewelry brand is partnering with [City of Hope](https://www.cityofhope.org/homepage) by donating 100 percent of proceeds from its Power of Pink collection. The pieces, including this gold-plated design, pay homage to the iconic pink ribbon by incorporating recycled pink stones and hand-crafted beads. $99, [withlovedarling.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwithlovedarling.com%2Fcollections%2Fnew-arrivals%2Fproducts%2Fbezel-bracelet-pink)  

### **Asutra Rose and Lavender Body Oil Bundle**
![AEDIT-Asutra](//images.ctfassets.net/zw35sfestf1t/OSdpbQpK0aH4ieT7ifciZ/bb845c29892f3e263991ff1dce0fd009/AEDIT-Asutra.jpg)
Launching specially for BCA Month, 10 percent of all sales from this dynamic body oil duo — which pairs the brand's best selling rose oil (a favorite of part-owner Venus Williams) with the new lavender-infused formula — are being donated to the [Lynn Sage Breast Cancer Foundation](https://lynnsage.org/). Both feature a nourishing coconut oil base and are lightly scented with essential oils for an anti-inflammatory and mood-boosting effect. $34, [asutra.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fasutra.com%2Fcollections%2Flavender-rose%2Fproducts%2Frose-and-lavender-body-oil-bundle) 

### **Jaci Reparative Shampoo**
![AEDIT-Jaci](//images.ctfassets.net/zw35sfestf1t/6p0hhXeyuFNbmVVA07EWCw/1cd5ef898860d52410d88df55cd0e7d5/AEDIT-Jaci.jpg)
Give your locks some love with this herbal remedy that boasts a replenishing dose of plant-derived vitamins, minerals, and amino acids to repair damaged hair. In October, 35 percent of proceeds benefit [Bright Pink](https://brightpink.org/), an organization that empowers young women to focus on preventative breast and ovarian cancer care. $24, [jaci.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fjaci.com%2Fproducts%2Freparative-shampoo) 

### **KISS Voguish Fantasy in Pink Ribbon**
![AEDIT-Kiss](//images.ctfassets.net/zw35sfestf1t/4wgSwuXklh9THfGlquyKYN/df952f77b2acfe3fa64dd256dea8b264/AEDIT-Kiss.jpg)
What’s not to love about a press-on nail with a purpose? Ten percent of the net sales from this pink ribbon-adorned set (and the others in the Limited Edition Pink Nail Collection) is being donated to the [Breast Cancer Research Foundation (BCRF)](https://www.bcrf.org/) to support its efforts in achieving prevention and a cure for breast cancer. $9, [kissusa.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.kissusa.com%2Fnails%2Fkiss-voguish-fantasy-limited-edition-nails-pink-ribbon) 

### **Pura Vida Breast Cancer Awareness Charm Bracelet**
![AEDIT-PuraVida](//images.ctfassets.net/zw35sfestf1t/4O2DOQMT88GxHeNoEG7rjh/2dffd98c5e88d4bdc16332fbc0eb78af/AEDIT-PuraVida.jpg)
Add to your arm party while supporting [Boarding 4 Breast Cancer (B4BC)](https://b4bc.org/) with this adjustable string bracelet. Five percent of the purchase price benefits the non-profit foundation that advocates for early detection and maintaining a healthy lifestyle. $10, [puravidabracelets.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.puravidabracelets.com%2Fcollections%2Fcancer-awareness%2Fproducts%2Fbreast-cancer-awareness-charm%3Fvariant%3D29667047309398) 

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Now Trending

From makeup and skincare to jewelry and athleisure, these products allow you to look good and do good this October.

Breast Cancer Awareness Month 2021: Beauty And Fashion Products That Give Back

16 Brands That Are Giving Back For Breast Cancer Awareness Month

shutterstock 595168403

While most of us know the exact purpose of each step of our skincare routine ([cleanser](https://aedit.com/aedition/best-makeup-removers-for-every-skin-type) for cleansing, [moisturizer](https://aedit.com/aedition/dermatologist-approved-nighttime-moisturizers) for hydrating, [sunscreen](https://aedit.com/aedition/best-sunscreens-of-2021) for UV protection), there are some steps that are known to be beneficial for reasons that we aren’t entirely sure of. One product that definitely falls in that camp? Toner. 

The silky liquid is traditionally used after cleansing and before any serums or spot treatments, but, just like the rest of your skincare routine, your toner needs to be customized to your skin type in order to be the most effective. To get the 411 on just what the multitasking fluid has to offer — including whether or not it deserves a spot in your regimen — we here at The AEDITION decided to chat with three skincare experts. Read on for everything you need to know about toner.

## **What Is Toner?**
Think of toner like a security program: “Toner is your cleanser’s insurance,” says [Natalie Aguilar](https://www.instagram.com/n4skincare/?hl=en), dermatological nurse and celebrity aesthetician. “It helps to remove any traces of dirt, makeup, or impurities left behind from your cleanser.” Basically, it’s an extension of your [cleansing routine](https://aedit.com/aedition/dermatologist-tips-for-applying-removing-makeup). “Toner is a supplemental cleansing product that’s purpose can be to either help give the skin a deeper clean or to deliver important corrective active ingredients, especially for acne,” explains [Karen Fernandez](https://www.skinspirit.com/expert/karen-fernandez/), lead aesthetician at [SkinSpirit](https://www.skinspirit.com/).

As it relates to the latter point, toning products, which are usually ultra-lightweight, water-like liquids, play an important role in getting the complexion ready for what’s to come. “It also helps prep the skin for subsequent products such as essences, serums, oils and moisturizers,” Aguilar notes. An added bonus? “Using toner helps to [tone the pores](https://aedit.com/aedition/at-home-treatments-for-clogged-pores) by making them appear tighter,” she says.

## **The Benefits of Toner**
So far, we know that toners are a good way to ensure you’ve removed *all* the dirt and impurities from your skin, but that’s not all they are capable of. [Renée Rouleau](https://www.instagram.com/reneerouleau/?hl=en), celebrity aesthetician and owner of the [eponymous skincare brand](https://www.reneerouleau.com/), highlights four key reasons why toner is a such an important part of skincare:

1. **Toners restore moisture**: “When left damp on the skin before applying moisturizer, they give an instant boost of hydration,” she says. By immediately rehydrating the skin with a toner, all the products you apply on top will be able to penetrate deeper and perform better.
2. **Toners balance your skin’s pH**: “If you use a bar of soap or foaming face wash that might dry out the skin due to their high pH balance, a toner will help counteract the dryness that occurs,” Rouleau shares.
3. **Toners target specific concerns**: Depending on formula, they can help calm, control oil, stimulate circulation, destroy acne-causing bacteria, and give an antioxidant boost (among many other things). It all comes down to choosing the right product for your skin goals.
4. **Toners support the skin barrier**: “By supplying the skin with essential hydration and nutrients, you repair the [skin’s protective barrier](https://aedit.com/aedition/skin-microbiome-skincare-products-ingredients),” she explains. This makes it “less sensitive” and “resistant to environmental damage.” 

The net-net: “Simply put, toners make for healthy, balanced skin,” Rouleau says.

## **The Best Candidates for Toner**
While there is a very compelling case to be made for adding a toner into your skincare routine, the jury is still out as to whether or not the prep step is a non-negotiable. “Not everyone needs a toner, as most of the cleansers we use have the capacity to break down oil and dirt,” Fernandez says. “So, toners can be supplemental and used as needed.” In her opinion, the ‘as needed’ category includes those who “use heavier mineral makeup and SPF” because “the extra cleaning power of a toner will help skin feel and be cleaner, getting more of the build-up out of the pores.”

As you might have guessed, Rouleau is a fan of toners for everyone. “Toners are misunderstood, but they are *very* important to use,” she maintains. “They do serve many beneficial purposes for your skin.” If you do decide that toner is for you, the next step is to find one that's suited for your skin type and concerns (more on that below).

## **Toners for Every Skin Type**
The good news? There’s a toner for everyone. “Toners are available for every skin type,” Aguilar notes. The bad news? It’s easy to be confused about which one to use. 

Fortunately, there are some general rules of thumb to keep in mind. “Those with dry, dehydrated, or reactive skin should avoid common toning agents like witch hazel or oil-reducing astringents,” Aguilar says. Instead, she suggests opting for “hydrating toners that are fragrance- and alcohol-free.” The importance of ‘alcohol-free’ cannot be understated. “Make sure it’s alcohol-free,” Rouleau emphasizes. “Toners that contain alcohol are extremely drying to the skin and should never be used.”

Another note: Now is not the time for one-size-fits-all formulas. “Avoid a ‘for all skin types’ toner,” Rouleau cautions. “There really is a toner for every need and skin type, so find the best one that works for you and add it to your skincare routine.” 

With that in mind, below are five toners to try based on your skin type and concerns:

### **For Oily Skin**: PCA SKIN Smoothing Toner
![AEDIT-PCAskin](//images.ctfassets.net/zw35sfestf1t/tyCxal9B5WVOsTHNlwruR/61dff98c26211eb182cbc1568722876a/AEDIT-PCAskin.jpg)
Ideal for [oily skin](https://aedit.com/aedition/difference-between-oily-and-acne-prone-skin), Aguilar notes that this toner is formulated with alpha hydroxy acids (specifically, lactic and citric) to promote clarity and smoothness, while [aloe](https://aedit.com/aedition/guide-to-aloe-vera-in-skincare) works to calm and soothe. $40, [dermstore.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.dermstore.com%2Fpca-skin-smoothing-toner%2F11289102.html)

### **For Acne-Prone Skin**: Renée Rouleau Rapid Response Detox Toner
![AEDIT-ReneeRouleau](//images.ctfassets.net/zw35sfestf1t/42zoAf6tHqpJw5yUnQPtLV/d10eb8e9efd0e7af4461f8869bb3ff92/AEDIT-ReneeRouleau.jpg)
“This toner interrupts breakouts in their early stages by instantly reducing surface bacteria on the skin, while also helping  skin to recover more quickly from blemishes,” Rouleau says of her formula that pairs [AHAs](https://aedit.com/aedition/guide-to-topical-alpha-hydroxy-acids-in-skincare) with [beta hydroxy acids](https://aedit.com/aedition/guide-to-beta-hydroxy-acids-salicylic-acid-in-skincare) to “help limit blackhead formation, clear clogged pores, and lift away discoloration.” $42.50, [reneerouleau.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.reneerouleau.com%2Fcollections%2Ftoners%2Fproducts%2Frapid-response-detox-toner)

### **For Dry Skin**: Revision Skincare Soothing Facial Rinse
![AEDIT-RevisionSkincare](//images.ctfassets.net/zw35sfestf1t/5NgsiJhGLCRRUUBwglXEDf/0d01113f63be11797fa06b77e2f81580/AEDIT-RevisionSkincare.jpg)
As we mentioned, those with [dry skin](https://aedit.com/aedition/how-to-treat-prevent-dry-skin-face-body-hands) should avoid astringent ingredients. To nourish the complexion, Fernandez likes this gentle formula that blends vitamin K with [algae](https://aedit.com/aedition/benefits-of-seaweed-for-skin-hair), *Arnica montana*, and grape seed extracts. It will “refresh, hydrate, and soothe — leaving no residue or irritation,” she shares. $36, [revisionskincare.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Frevisionskincare.com%2Fproducts%2Fsoothing-facial-rinse-alcohol-free-toner-for-all-skin-types)

### **For Sensitive Skin**: Biologique Recherche Lotion P50W
![AEDIT-BiologiqueRecherche](//images.ctfassets.net/zw35sfestf1t/7kpj5ZOtOxlfTfeuakLfdn/eb3ae69cf693de7a342180080f24350c/AEDIT-BiologiqueRecherche.jpg)
Aguilar says the best toners for reactive and/or [sensitive skin](https://aedit.com/aedition/difference-between-sensitive-vs-sensitized-skin) are those [without fragrance](https://aedit.com/aedition/fragrance-free-beauty-skincare-for-sensitive-skin), alcohol, or harsh exfoliants. She likes this formula because “it is a very gentle, vitamin-enriched exfoliating lotion that purifies, mattifies, moisturizes, and helps maintain a balanced acid pH in the epidermis” — the latter of which “is usually off on sensitive skin.” $151, [shopresuespa.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.shoprescuespa.com%2Flotion-p50-w.html)
 
### **For Hyperpigmentation**: Skin Better Science AlphaRet Exfoliating Peel Pads 
![AEDIT-SkinBetterScience](//images.ctfassets.net/zw35sfestf1t/6nBdEk1OPTACiU2XiWnEA6/5bd06ad6d7b20453d3035c302e916976/AEDIT-SkinBetterScience.jpg)
If you have [uneven skin tone](https://aedit.com/concern/uneven-skin-tone) concerns, Fernandez suggests a hybrid toner-exfoliator.  “For hyperpigmentation, if you're looking to maximize the corrective capabilities of your [hydroquinone](https://aedit.com/aedition/giude-to-hydroquinone), the addition of a complexion pad will help,” she explains. “It will not only remove oils and residue, it will also lower the skin’s pH so that the products that go on after will penetrate better and work deeper.” It should be noted that these peel pads are less like a toner and more like a mini [at-home peel](https://aedit.com/aedition/best-at-home-chemical-peels-exfoliators), which Fernandez believes is the “next generation of toner.” $105 for 30 pads, [store.skinbetter.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fstore.skinbetter.com%2Falpharet-exfoliating-peel-pads)

## **How to Use Toner**
In the grand scheme of skincare steps, toner is used *after* cleansing but *before* anything else. It is there to prep your skin for what’s to come (check out [our complete guide to how to layer skincare products](https://aedit.com/aedition/how-to-apply-layer-skincare-products)). “As toners serve many beneficial purposes, it’s definitely recommended to include in an everyday skincare routine,” Rouleau says. “Saturate a [toning cloth](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.reneerouleau.com%2Fproducts%2Ftoning-cloths) and wipe across the face every day after cleansing for maximum skincare benefits.”

When applying toner, Rouleau recommends abiding by “the golden minute” rule, which refers to the 60-second window of time you have after you finish cleansing. “The rule is simple: Once you’ve cleansed, apply the rest of your skincare products within 60 seconds, starting with toner,” she explains. “Leaving your skin damp with toner and applying your serum or moisturizer immediately after will allow the active ingredients in those products to penetrate deeper within the skin, giving you even better results.”

There is no harm in using toner everyday. “When using a toner to keep skin clear, you are best to use it daily as the consistency will serve the skin well,” Fernandez says. But, if you find yourself with a pretty clear and/or well-hydrated complexion, you can use the fluid as a treatment instead (à la your favorite face mask). “Toner can be a ‘tool’ that you use when needed,” she notes. As she explains, this includes when you need a deeper clean, when you feel a [zit coming up](https://aedit.com/aedition/how-to-get-rid-of-a-pimple), or when you are more oily than usual [during your cycle](https://aedit.com/aedition/skincare-during-menstrual-cycle). 

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Whether you’re a toner fan or a newbie to the small but mighty cleansing and prep agent, chances are you don’t know how to maximize its potential. Here’s how to change that.

The Benefits Of Toner In Skincare

Toner 101: What You Need To Know About The Underrated Skincare Product

marcos-paulo-prado-cED8oFhEeNc-unsplash

Whether you are looking to update your makeup, skin, hair, or personal care routine, there are a host of new serums, masks, and moisturizers to get you through pumpkin spice season.

Best New Skincare, Makeup, Hair Care Products For Fall 2021

37 Editor-Approved Beauty Products For Fall 2021

mathilde-langevin-FDRaYqiTY1k-unsplash

[‘Clean’ and ‘green’ beauty](https://aedit.com/aedition/what-clean-green-natural-mean-for-beauty-makeup-skincare-products) are now household terms. And, on the heels of these once-trendy buzzwords, comes the next iteration of [sustainability](https://aedit.com/aedition/how-to-make-your-beauty-routine-more-sustainable) and [eco-consciousness](https://aedit.com/aedition/guide-to-sustainability-and-recycling-beauty-products) in the industry: Blue beauty. For the uninitiated, blue beauty isn’t just about water. Instead, it focuses on conserving, protecting, limiting harm, and undoing damage to the planet by safely harvesting botanical ingredients, reducing waste, and minimizing environmental damage to both the oceans and the planet as a whole. 

Terms like ‘organic,’ ‘vegan,’ and ‘planet-friendly’ (among others) were once relegated to the health food aisle, but they are now part of the mainstream beauty vernacular. As people from all walks of life are taking a more intentional and holistic approach to makeup, skincare, hair care, wellness, and the like, industry giants like Sephora and Credo have responded by implementing specific parameters that require formulations to be void of certain ingredients. All the while brands are increasingly transparent about their values and how that trickles down into what you find in their tubes. 

So, what do you need to know about blue beauty? We’re breaking it down below.

## **What Is Blue Beauty?**
Blue beauty is more than a term, it’s a full-fledged movement spearheaded by Jeannie Jarnot, the founder of [Beauty Heroes](https://www.beauty-heroes.com/), a discovery-based shopping destination focusing on healthy beauty and well-being. “Blue beauty is the new green beauty, and it’s about safe, healthy, and sustainably sourced ingredients, as well as ocean-safe ingredients, and reused and recyclable packaging,” says Kevin Wachs, CEO and founder of [Earthly Body](https://earthlybody.com/). “It’s also about limiting our impact on this planet and its inhabitants, actively contributing to a healthier planet, giving back to the community, and a concern for people over profits.” 

Blue beauty is about more than just being nontoxic, organic, clean (the definition of which differs from one person to the next since there is no set standard), or sustainable. The true differentiator, according to Jarnot, is that the brands who are truly ‘blue’ give back (in some way) to help preserve the planet. It’s easy to miscategorize blue beauty as merely ocean-friendly, but that’s not how Jarnot defines it. “Just like how green beauty doesn’t apply just to preserving trees and plants but is more about general sustainability efforts, blue beauty is about giving back to the planet,” she explains. Ocean reef-safe options are imperative in the overall blue beauty scheme, as are the land and air. “We need to do our part to make up for the damage that we’ve done to the planet and help clean it up,” she says.

## **The Blue Beauty Backstory** 
“I have always been interested in things that help the planet, like beach cleanups, and I wanted to connect people to brands that were doing good for the environment,” Jarnot says, explaining her initial involvement with blue beauty. At an industry conference, Jarnot, who, at the time, was already working on several planet-positive initiatives, met a trend analyst who clued her in on blue beauty. “He told me that as a brand if you aren’t already green and thinking about how to become sustainable, you’re so far behind the mark,” she recalls. “And he was right — consumers want companies to go blue and make a positive impact on the environment through business.”

She began creating content and telling the stories of brands diving head first into the proverbial blue beauty pool and making it a part of their brand DNA. “The goal, when it comes to the environment, has always been to share and not make the information proprietary,” she says. “We can all make positive impacts on the environment, and I knew that putting educational content out there would inspire more brands to follow suit.” And follow suit they did. “Brands watched one another and began to share resources and collaborate to do good by our planet,” she notes.

Today, many brands are instilling planet-positivity practices and principles into their brand culture and ethos. “Just as consumers have a responsibility to protect the planet, beauty brands have to do the same, too,” Jarnot says. While the concept only works if both brands and consumers partake equally, the general thought is to create a healthier, more sustainable planet by undoing the damage of the past with an eye firmly on the future. Companies that partake do anything from sourcing non-GMO, organic, wild-harvested ingredients to using minimal outer packaging that’s biodegradable, upcycled, or reusable. Many are also certified carbon-neutral and plastic negative, completely transparent in their supply chain, and choose to work with local farmers and suppliers.

## **Blue Beauty vs. Green Beauty**
At this point you might be wondering: What’s the difference between blue beauty and green beauty? “The line between green and blue is blurry,” Jarnot admits. But, in a nutshell, green beauty is blue beauty. “For example, green beauty is about incorporating organic ingredients, yet blue beauty works to generate and support independent farmers while being intentional and supporting locally,” she explains.

There’s plenty of crossover between the two categories, but here’s where they draw a line in the sand: 

- Green beauty promotes sustainably sourced and environmentally-friendly ingredients and packaging, while being vegan, cruelty-free, and void of harmful ingredients.
- Blue beauty works towards the end goal of rehabbing planet Earth through the use of plastic-free and recycled materials and locally sourced ingredients while preserving natural ecosystems and giving back via beach and park clean ups and reducing landfill waste.

One doesn’t supersede the other — they work together as part of a greater good. However, Jarnot believes blue beauty to be more comprehensive because it explicitly involves protecting the planet while also promoting positive environmental well-being. She says that “brands that take a stance on blue beauty are conscious of what is currently happening to our planet and want to do everything humanly possible to help undo the damage that has incurred.” 

Other supporters of the cause agree. “Blue beauty goes a step further in terms of sustainability and environmentalism,” Wachs says. “Unlike green beauty or clean beauty, this is more than just including natural ingredients in each product.” As he explains, blue beauty is also about “reducing the negative impact of waste on the environment and our carbon footprint.” As a result, this movement “is significant for our aquatic ecosystems like rivers, lakes, and oceans, which have an enormous impact on the world,” he notes.

## **Creating Cleaner Waters**
If you assumed blue beauty is synonymous with preserving our oceans, we don’t blame you. Part of the confusion may have to do with the fact that sunscreen was one of the first product categories to come under fire from blue beauty activists. Take, for example, two commonly used [chemical sunscreen](https://aedit.com/aedition/difference-between-chemical-sunscreen-physical-mineral-sunscreen) ingredients — oxybenzone and octinoxate. Both are known to bleach coral reefs, but it’s not only sunscreens that do damage to our waters and the planet as a whole. Moisturizers, creams, and many hair products contain SPF and are just as capable of causing destruction. The same goes for [exfoliators and body scrubs](https://aedit.com/aedition/body-scrubs-body-moisturizers-for-glowing-skin) with plastic particles, which is why sugar- and salt-based exfoliators are better options. Even deodorants are said to contain damaging microscopic particles and chemicals.

The beauty industry has more of an impact on the planet’s waters than one may think. Packaging is a huge part of the problem here. Wachs says that single-use plastic is the biggest enemy of the ocean and is devastating to our planet. “This is why we (as a brand) use glass and aluminum,” he notes. Many of the components that end up polluting the ocean do so because they are not recyclable or made from recyclable materials. Plastic-free beauty and eco-friendly packaging — like FSC-certified paper and 100-percent post-consumer packaging materials and soy inks — that minimize environmental impact is essential, too, says Lisa Fennessy, the founder of [This Organic Girl](https://thisorganicgirl.com/).

## **How to Go Blue**
Not every beauty brand launches out of the gate subscribing to the blue beauty methodology, but plenty do. Case in point: the calendula-powered indie skincare line, [Zia Botanics](https://www.ziabotanics.com/). Founder Andra Maddox harvests the seed-to-skin products on her company's own New Mexico-based farm. The hero ingredient, calendula, powers all products and relies on a hundreds-of-year-old historical acequia system. “In simple terms, we use snowmelt and rainwater that collects from the Sangre de Cristo Mountains to grow pure, supercharged plants with traditional, sustainable methods,” she explains. “I believe simpler is better for the environment as well as our bodies, and the products contain 10 ingredients or less.” Maddox also packages her products in earth-friendly glass bottles and biodegradable tubes and offers refills to encourage reuse and help eliminate single-use waste. “The brand is committed to being good ancestors for the earth and future generations,” she adds.

Beauty brands can also adapt to blue beauty standards over time. Jarnot says that these are the easiest ways for a brand to implement causes for the greater good of Mother Earth:

- Be transparent about sourcing
- Embrace fully organic ingredients
- Use planet-friendly zero-waste packaging and processes
- Implement carbon offsets
- Focus on renewable resources
- Divert bio-waste into raw materials
- Offer refillable options
- Use reusable shipping boxes

Charity is also a considerable part of the blue beauty DNA. And it's not just financial contributions that round out the cause — it's also cleanup efforts that make a monumental impact. “One of the first initiatives some brands do, which is great, is to plant a tree for a dollar amount or goal,” Jarnot says. “And there’s also [1% for the Planet](https://www.onepercentfortheplanet.org/), where companies contribute one percent of annual sales to environmental causes, too,” says Jarnot. At the end of the day, it’s all about authenticity. “The giving back portion needs to be authentic to the brand for it to resonate,” she notes.

## **The Best of Blue Beauty**
Now that you have a better understanding of what blue beauty means, you may be ready to upgrade your own routine. Below are just a few of the brands that have gone blue:

### **FOR BOOSTING SKIN HEALTH**: Zia Botanics Skin Support
![AEDIT-Zia](//images.ctfassets.net/zw35sfestf1t/IDDmR866c2oA0ozTHXxcE/498e7c694361604175dbd5f989d1f305/AEDIT-Zia.jpg)
Comprised of just three ingredients — calendula, camellia, and marula oils — the multitasking oil works wonders to soothe and calm ultra-sensitive and reactive skin. Packing farm-grown calendula in a 100-percent recyclable aluminum container, the lightweight, quick absorbing blend defends against free radical damage, aids in tissue repair and skin healing, and promotes collagen production. $126, [ziabotanics.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ziabotanics.com%2Fproducts%2Fsensitive-skin-oil) 

### **FOR A REFINING CLEANSE**: Foamie Too Coal To Be True Face Bar For Oily Skin
![AEDIT-Foamie](//images.ctfassets.net/zw35sfestf1t/6lok6u68A93vef6HItsgkz/49c3da68930c7fb8127171eeedb4c947/AEDIT-Foamie.jpg)
Unlike bar soaps that feature surfactants that disrupt the skin’s pH balance, this water-activated facial cleanser leaves it perfectly intact and removes every last trace of dirt and oil. Plus, each plastic-free solid bar saves about two plastic bottles. Less plastic means less waste and a cleaner planet. $10, [foamie.us](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Ffoamie.us%2Fcollections%2Fface-bars%2Fproducts%2Fcharcoal-face-bar) 

### **FOR HYDRATING PERPETUALLY DRY SKIN**: Ethique The Perfector
![AEDIT-Ethique](//images.ctfassets.net/zw35sfestf1t/LCcEaGXRC7EPv6wbcEbq5/d003a55c5830a3b045a29f4feed7a723/AEDIT-Ethique.jpg)
What started as a personal mission to reduce the amount of plastic and waste in the bathroom has exploded into a plastic-less beauty line. The Perfector is an ethically and fairly sourced vegan moisturizing stick that alleviates even the driest of skins. Chock-full of kokum butter, jojoba oil, and [hyaluronic acid](https://aedit.com/aedition/guide-to-hyaluronic-acid-in-skincare-dermal-filler), use it day and night to drench skin in moisture. After finishing up the product, compost, bury, or plant the packaging — it will naturally break down and support healthy soil. $30, [ethique.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fethique.com%2Fproducts%2Fthe-perfector-solid-face-cream-for-normal-to-dry-skin) 

### **FOR CLEANSING WITHOUT WATER**: Free + True Soft Power
![AEDIT-FreeTrue](//images.ctfassets.net/zw35sfestf1t/4JZw7GL2pNCoLOKC6Appnq/0dfe2beb578c618605e2851302507a81/AEDIT-FreeTrue.jpg)
Aesthetician Tami Blake’s cleansing powder transforms into a creamy milk (when activated with water) and doubles as an exfoliant for super soft skin. Blake developed the preservative-free cleanser without water (the most commonly used ingredient in skincare) to help preserve the precious resource. And because it’s H20-less, its key ingredients, like coconut, oatmeal, and oils, are even more potent. $40, [freeandtrueskincare.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Ffreeandtrueskincare.com%2Fproducts%2Fsoft-power) 

### **FOR SQUEAKY CLEAN STRANDS**: Susteau Moondust Hair Wash
![AEDIT-Susteau](//images.ctfassets.net/zw35sfestf1t/22ASygjovAKp3aQAHkmmq8/a0c4a3165f86a7b520e5859a1bf9c5a4/AEDIT-Susteau.jpg)
The planet was top of mind when creating this waterless powder-to-liquid shampoo, which comes in a bottle made from over 95-percent ocean-bound recycled plastic. Subscribing to a mantra of sustainability and the future of haircare, this vegan and cruelty-free wash gives a good cleanse without stripping the strands or leaving it looking flat. $29, [susteau.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fsusteau.com%2Fproducts%2Fmoondust-hair-wash) 

### **FOR REEF-SAFE SUN PROTECTION**: Goddess Garden Facial SPF 30 Mineral Sunscreen Lotion
![AEDIT-GoddessGarden](//images.ctfassets.net/zw35sfestf1t/75uQXLkBe5gwtkPvV7jWeR/c293741d15f943bcb464c42b8ea1c362/AEDIT-GoddessGarden.jpg)
Safe enough to use on even the most sensitive skin, this sheer mineral sunscreen counts 20 percent zinc oxide as the primary sun protectant. Plus, the vegan, biodegradable formulation, which is slightly scented with organic lavender essential oil, features SPF 30 protection against both UVA and UVB rays to keep skin healthy and shielded from the sun. $15, [goddessgarden.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.goddessgarden.com%2Fproduct%2Ffacial-spf-30-mineral-sunscreen-lotion-3-4-oz%2F) 

### **FOR THE CLEANEST HANDS EVER**: Petal Hand Soap Kit
![AEDIT-Petal](//images.ctfassets.net/zw35sfestf1t/4xBcYzX07L9WNx7eYMNd06/8364ae0db5bea71b8aabec10ac4bb572/AEDIT-Petal.jpg)
Intending to create less waste while maintaining clean hands, this fun-to-use soap features pre-measured pods that drop into reusable aluminum bottles. Add water, shake for one minute, and voila — you have a foaming hand wash that’s chock full of skin-friendly ingredients like essentials oils and plant-based surfactants. Since its launch, Petal has eliminated one million grams of plastic from landfills and our water. A portion of sales is donated to 1% for the Planet. $25, [amazon.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.amazon.com%2FPetal-Foaming-Hand-Soap-Starter%2Fdp%2FB08NWGYWTK)

### **FOR SERIOUSLY SHINY HAIR**: Earthly Body Marrakesh Moisture Masque
![AEDIT-EarthlyBody](//images.ctfassets.net/zw35sfestf1t/35N6VkGBPVWg5wnPdawDHc/dcfd597b7d2cfcb6b52bb726ba782fb0/AEDIT-EarthlyBody.jpg)
Even hair masks are getting in on the blue beauty movement. This intensely moisturizing [vitamin E](https://aedit.com/aedition/guide-to-topical-vitamin-e-in-skincare)- and shea butter-rich hair mask works wonders on parched locks that are abused by constant heat styling while still abiding by a good-for-the-planet mantra. According to Wachs, Earthly Body has been about green, clean beauty since its inception in 1996. “Our DNA is about people over profits and always taking into consideration how what we do affects others,” he shares. $24, [shop.earthlybody.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fshop.earthlybody.com%2Fmarrakesh-hair-care%2Fmarrakesh-moisture-masque%2F) 

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

If you’ve already gone green, it’s now time to go blue.

Blue Beauty: A Guide To The Sustainable Clean Beauty Trend

Why Blue Beauty Is The Next Generation Of Clean Beauty

andrew-coop-zKWHaTThdd8-unsplash

Retinol is one of those rare superhero ingredients that sits high atop every dermatologist’s must-use skincare list. However, not every skin type can tolerate the vitamin A derivative. If retinol and its more substantial sister, retinoids, are too potent for your complexion, there are gentler alternatives. [Bakuchiol](https://aedit.com/aedition/guide-to-bakuchiol-in-skincare) and [rosehip oil](https://aedit.com/aedition/skincare-ingredient-alternatives-for-retinol-retinoids) are two of the more common swaps that come to mind, but there is another age-defying botanical popping up on ingredient lists: rambutan.

The hairy, red, tropical superfruit grown in southeast Asia features a high antioxidant content, and its leaves contain an extract that behaves similarly to retinol, albeit in a more natural and less irritating way. Here’s what you need to know about rambutan in skincare.

## **The Benefits of Rambutan for Skin**
[Retinol and retinoids](https://aedit.com/aedition/guide-to-vitamin-a-retinol-retinoids-in-skincare) have a long-standing and well-documented history boosting cellular turnover and treating skin concerns ranging from [large pores](https://aedit.com/concern/uneven-skin-texture) and [acne](https://aedit.com/concern/acne) to [wrinkles](https://aedit.com/concern/fine-lineswrinkles) and [hyperpigmentation](https://aedit.com/concern/uneven-skin-tone). With that said, patience is key when it comes to introducing vitamin A-derived ingredients into your skincare routine. The so-called retinization process usually includes irritation, flakiness, dryness, and redness. While the side effects usually decrease with time, some people find that their skin is too sensitive. In such cases, an alternative, like rambutan, may be the way to go. 

![Rambutan Skincare Benefits Infographic](//images.ctfassets.net/zw35sfestf1t/5yVG0LMJrpyKBOzb19bT8F/ee08181fc705c7d1a4657b2c81c99c2f/Rambutan-Skincare-Benefits-Infographic.png)

Rambutan, which looks similar to a lychee, is an excellent retinol alternative for [sensitive skin](https://aedit.com/aedition/difference-between-sensitive-vs-sensitized-skin) and anyone who experiences adverse reactions to retinol, says [Dendy Engelman, MD](https://aedit.com/provider/dendy-engelman-md-312), a board certified cosmetic dermatologist at Shafer Clinic in New York City. “Both retinol and rambutan stimulate collagen production and cell turnover, helping to minimize the appearance of fine lines and hyperpigmentation while promoting a more youthful appearance,” she says. “But rambutan does it without irritating the skin because it is gentler.”

As such, she often recommends retinol for anyone looking for an acne treatment with anti-aging benefits and rambutan for those with aging concerns, only since it has shown improvement in fine lines and wrinkles but is not known to reduce breakouts. “Because rambutan is hydrating yet still delivers excellent anti-aging benefits, I recommend it for those with sensitive or [dry skin](https://aedit.com/aedition/how-to-treat-prevent-dry-skin-face-body-hands),” Dr. Engelman shares. “It’s great for someone who wants to keep their skin looking youthful without risking the uncomfortable side effects of retinol.” 

The shell-enclosed fruit has been around for years, but it has only recently started making its way into the skincare aisle. Kendra Kolb Butler, founder of [Alpyn Beauty](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Falpynbeauty.com%2F), says the active has compelling research. “It's a cutting-edge, effective ingredient that supports the natural production of collagen, increases skin elasticity, and reduces the appearance of wrinkles,” she shares, adding that Alpyn Beauty uses a sustainably harvested version from Vietnam in its products. [Research](https://www.carecreations.basf.com/docs/default-source/press-center-files/personal-care-in-the-media/2020/personal-care-europe-rambutan.pdf?sfvrsn=466cd060_2) also shows that it gives the skin radiance and hydration, minimizing the appearance of fine lines, including crow’s feet around the eyes.

With that said, it’s not exactly a one-to-one comparison between retinol and rambutan. Dr. Engelman notes that the strength and efficacy is not the same as retinol, but Kolb Butler says she doesn't look at rambutan versus retinol as a 'better or worse' game. “The effects are similar, plus it hydrates,” she says. And, unlike retinol and retinoids, which women who are [pregnant and breastfeeding](https://aedit.com/aedition/skincare-ingredients-to-avoid-during-pregnancy-breastfeeding) cannot use, rambutan is safe for everyone.

### **Beyond Bakuchiol** 
Lately, retinol has been up against a few natural rivals, like bakuchiol and rambutan, which work towards similar end goals without the common issues that come with retinol. “We were already excited about and loving the results of bakuchiol, so we went on the hunt for the ‘next best thing’ in plant-based ingredients that performs similar to retinol,” Kolb Butler explains. Hence, the research into rambutan was born. “Now, there is a second plant-based alternative to retinol in addition to bakuchiol,” she says. 

One of the benefits of rambutan is how it can complement other ingredients. “We paired it with our [Wild Stinging Nettle & Niacinamide Serum](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fcredobeauty.com%2Fproducts%2Fwild-nettle-niacinamide-firming-serum) for instant tightening and firming,” Kolb Butler shares. She calls the combination of rambutan, skin barrier-boosting [niacinamide](https://aedit.com/aedition/guide-to-topical-niacinamide-vitamin-b3-in-skincare), and antioxidant-rich nettle “the ultimate trifecta.”

### **The Collagen Factor**
Stimulating [collagen](https://aedit.com/aedition/guide-to-collagen-in-skincare-supplements-aesthetic-medicine) production is perhaps one of the rambutan's best-kept secrets. Just like other superfruits and superplants, rambutan is chock-full of antioxidants (like manganese and [vitamin C](https://aedit.com/aedition/guide-to-topical-vitamin-c-in-skincare)) to help fight free radical damage and jumpstart the body's natural collagen production. The rind contains antioxidants, the pulp helps eliminate free radicals, and the leaf extracts stimulate collagen and elastin production.

## **How to Incorporate Rambutan into Your Skincare Routine**
For now, rambutan is still pretty under the radar, but beauty brands are jumping on the bandwagon. Kolb Butler hopes other brands utilize the ingredient in the clean and natural skincare space moving forward because, as she says, “the research is extremely promising.” If you’re ready to welcome the superfruit into your skincare routine, here are a few products to consider:

### **THE TECH NECK FIX**: Dermalogica Neck Fit Contour Serum
![AEDIT-Dermalogica](//images.ctfassets.net/zw35sfestf1t/41P1HaYz9wHmV56gOxwtnn/b2f9d5dbc8a1b028524770ceb66b1c38/AEDIT-Dermalogica.jpg)
Treat lax skin, especially on the neck, with this rambutan-rich serum that also packs a powerful punch with [tripeptides](https://aedit.com/aedition/guide-to-topical-peptides-in-skincare) and rye seed extract. The result: smoother, firmer skin. No one will know what your secret is, but everyone will ask. $82, [dermalogica.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.dermalogica.com%2Fproducts%2Fneck-fit-contour-serum)

### **THE MODERN-DAY BEAUTY POTION**: Awake Beauty Power After Hour 2% Retinol Complex Sleep Oil
![AEDIT-Awake](//images.ctfassets.net/zw35sfestf1t/56O6qVdvHpunTMk6mhPjmx/77ad703203ae9d058183eb2ddd3e7a4f/AEDIT-Awake.jpg)
Like a fruit salad for your skin, this oil-based skin refresher goes to work while you catch some shut-eye. A powerful yet soothing blend of retinol, rambutan, aronia berry, vitamin C, and jackfruit improves skin tone and texture. $39, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fpower-after-hour-2-retinol-complex-sleep-oil-pimprod2015740)

### **THE EYE PERFECTOR**: Sun Bum Hydrating Eye Cream
![AEDIT-SunBum](//images.ctfassets.net/zw35sfestf1t/4SryPXzXps20WiH3Jy9wyE/90c5dc23cbdbaaa0e3a5a3507c8dd730/AEDIT-SunBum.jpg)
Retinol works wonders for the delicate [skin around the eyes](https://aedit.com/aedition/how-to-treat-the-skin-around-the-eyes-with-skincare-and-non-surgical-cosmetic-procedures), but it’s often hard to tolerate. Enter: rambutan. This hydrating formula wakes up tired, puffy eyes and helps diminish dark circles to keep the eyes looking young and fresh — sans any irritation or redness. $20, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fhydrating-eye-cream-pimprod2025491)

### **THE GLOW GETTER**: Alpyn Beauty Wild Stinging Nettle & Niacinamide Serum
![AEDIT-AlpynBeauty](//images.ctfassets.net/zw35sfestf1t/5Kx4WG42AgJYAhp0MuFvgs/46ff522bf6825935386ab46e2115124c/AEDIT-AlpynBeauty.jpg)
Ideal for all skin types — especially oily and combination — this daily serum combines rambutan's hydrating and smoothing powers with the soothing effects of wild nettle and niacinamide to minimize pores and improve skin tone. The result: smoother, softer skin that boasts a youthful glow that rivals your favorite highlighter. $58, [credobeauty.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fcredobeauty.com%2Fproducts%2Fwild-nettle-niacinamide-firming-serum) 

### **THE MEGA MOISTURIZER**: Coast Sydney Botanicals Nephelium Hydrate 4
![AEDIT-CoastSydney](//images.ctfassets.net/zw35sfestf1t/7AyCops9BefZrI32dppDfJ/f785a97a5a0efe3358e7cd26ee83a853/AEDIT-CoastSydney.jpg)
This gel-meets-serum moisturizer is like a drink of water for thirsty skin. Its main ingredient is nepheline extract from the rambutan peel. Use daily to fight against glycation-induced aging for plump, youthful skin. $50, [coastsydneybotanicals.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.coastsydneybotanicals.com%2Fproducts%2Fnephelium-resurface-4)

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Rambutan is making its way into more skincare products, but is the superfruit-derived ingredient truly a retinol rival? Here’s everything you need to know.

Benefits Of Rambutan In Skincare

Why Rambutan Is The Retinol Alternative You’re About To See Everywhere

feeh-costa-JYm-kkXE f8-unsplash

In case you haven’t heard, September 6 is National Read a Book Day. And while we are so grateful for the time you spend reading the content we create here on The AEDITION, we’d be remiss not to let you in on a few of our favorite topical tomes that were written by some of our go-to experts. From the secrets of Park Avenue plastic surgery to the history of makeup, we’re rounding up the best books about aesthetics, beauty, and wellness from some of the foremost thought leaders in the industry.

### **For the Pre-Op Phase**: The Boob Job Bible: Your Ultimate Guide to Breast Surgery
![AEDIT-DrBuford](//images.ctfassets.net/zw35sfestf1t/3dsNebxQRu92B9f3YnD2EQ/2ab2bbc1f476c7ef7d61ff1b0c432539/AEDIT-DrBuford.jpg)
Perfect for the patient who is considering going up a few cup sizes, Denver-based board certified plastic and reconstructive surgeon [Gregory Buford, MD](https://aedit.com/provider/gregory-buford-md-1015), has assembled the ultimate guide to breast augmentation. From choosing the right implants and timing for your procedure to ensuring a safe and healthy recovery, Dr. Buford dispenses expert tips and insights gleaned from his 20 years in practice. *download your copy at* [beautybybuford.com](https://www.beautybybuford.com/the-boob-job-bible-guide-breast-enhancement/)  

### **For the Skincare Savant**: Heal Your Skin: The Breakthrough Plan for Renewal
![AEDIT-DrShamban](//images.ctfassets.net/zw35sfestf1t/3oVxMr0CjXfoyNIdj86TAs/5b6f145de981a8eba9fead59f32c6eae/AEDIT-DrShamban.jpg)
Consider this book the next best thing to a consultation with Beverly Hills-based board certified dermatologist [Ava Shamban, MD](https://aedit.com/provider/ava-shamban-md-2325). Since the prescription for a happy, healthy complexion is anything but one-size-fits-all, Dr. Shamban offers an array of skincare, nutrition, and fitness tips with specific regimens tailored to age, skin type, and concerns. Basically, there is something for everyone. $32, [barnesandnoble.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fheal-your-skin-ava-shamban%2F1100259724%3Fean%3D9781630260989) 

### **For the History Buff**: Face Paint: The Story of Makeup
![AEDIT-LisaEldridge](//images.ctfassets.net/zw35sfestf1t/75I2oipPQ82EkrP7YPyFHi/d10081cabc5930d3dace838a8c6b3cc8/AEDIT-LisaEldridge.jpg)
Makeup, as we know it today, has only come about in the last century or so, but the concept of decorating one’s face has dates back to ancient times. Here, celebrity makeup artist [Lisa Eldridge](https://www.instagram.com/lisaeldridgemakeup/?hl=en) explores the history of makeup as an art form and how the products themselves have evolved. You don’t have to be interested in cosmetics to appreciate its cultural significance, which is exactly what Eldridge’s tome uncovers. $27, [bookshop.org](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbookshop.org%2Fbooks%2Fface-paint-the-story-of-makeup%2F9781419717963) 

### **For the Prospective Patient**: The Real Beauty Bible: Navigating Your Journey Through Plastic Surgery
![AEDIT-DrBrown](//images.ctfassets.net/zw35sfestf1t/2oIUFeeOoJasgbzLuO5l7d/7ac345581677348b87ffd80f2c525f36/AEDIT-DrBrown.jpg)
Interested in cosmetic procedures but not sure where to start? [Richard Brown, MD](https://www.richardjbrownmd.com/), a board certified plastic and reconstructive surgeon in Scottsdale, AZ, has assembled a comprehensive manual to guide patients from research through recovery. Discover treatments, get advice on how to find the right provider, and learn more about what to expect pre- and post-op. Consider this a must-read prior to having a procedure. $25, [barnesandnoble.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fthe-real-beauty-bible-richard-j-brown-md%2F1131663282) 

### **For the Best Tressed**: True Color: The Essential Hair Color Handbook
![AEDIT-TraceyCunningham](//images.ctfassets.net/zw35sfestf1t/7E40r40CAIuK2VRpYLOZ5F/89bd5d9ade23e4eb4450ccbb6db658ab/AEDIT-TraceyCunningham.jpg)
It may sound counterintuitive to hear a celebrity hair colorist advocate for minimalism, but that is precisely what [Tracey Cunningham](https://www.instagram.com/traceycunningham1/?hl=en) does in her new book. If you are in search of a look that requires minimal effort to pull together, she says embracing your original shade — which she calls your [“true color”](https://aedit.com/aedition/tracey-cunningham-true-color-hair-tips) — is your best bet. To prove her point, the pages are filled with childhood pics of stars like Jessica Biel and Maria Sharapova that illustrate how she has been able to honor their, well, roots. Oh, and she also offers tons of healthy hair tips along the way. $27, [barnesandnoble.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Ftracey-cunninghams-true-color-tracey-cunningham%2F1137392850) 

### **For the Wellness Guru**: Beauty from the Inside Out: Makeup, Wellness, Confidence
![AEDIT-BobbiBrown](//images.ctfassets.net/zw35sfestf1t/43IbDIZ4n6XRMFr5y5wrMQ/52d139aff47e9a7b9babbafa213d667c/AEDIT-BobbiBrown.jpg)
No one knows their way around a your-face-but-better beauty look better than celebrity makeup artist [Bobbi Brown](https://www.instagram.com/justbobbidotcom/?hl=en), but her most recent writing makes the case that true beauty comes from within. The book pairs makeup tutorials and skincare advice with healthy recipes and fitness inspo from leading wellness experts and Brown herself for a holistic guide to beautifying your life. $25, [bookshop.org](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbookshop.org%2Fbooks%2Fbobbi-brown-beauty-from-the-inside-out-makeup-wellness-confidence-modern-beauty-books-makeup-books-for-girls-makeup-tutorial-books%2F9781452161846) 

### **For the Aesthetically Curious**: The Park Avenue Face: Secrets and Tips from a Top Facial Plastic Surgeon for Flawless, Undetectable Procedures and Treatments
![AEDIT-Jacono](//images.ctfassets.net/zw35sfestf1t/6I5jKHImXII6xks0b6Okeh/dd0693d933db4583148e336ad7d2e942/AEDIT-Jacono.jpg)
If you’ve ever wondered how the ladies and gentlemen of the Upper East Side age gracefully, look no further than this piece from [Andrew Jacono, MD](https://www.newyorkfacialplasticsurgery.com/), a double board certified facial plastic and reconstructive surgeon in NYC. The man behind [Marc Jacobs’ facelift](https://aedit.com/aedition/marc-jacobs-facelift) sheds light on his natural approach to aesthetic medicine, so you too can tap into the fountain of youth. $30, [bookshop.org](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbookshop.org%2Fbooks%2Fthe-park-avenue-face-secrets-and-tips-from-a-top-facial-plastic-surgeon-for-flawless-undetectable-procedures-and-treatments%2F9781946885975) 

### **For the Francophile**: Ageless Beauty the French Way: Secrets from Three Generations of French Beauty Editors
![AEDIT-ClemenceVonMueffling](//images.ctfassets.net/zw35sfestf1t/68mcaSC1RTzW10Uo3ebVpT/6b87a498b5c46473f1c2d34ad1df7d93/AEDIT-ClemenceVonMueffling.jpg)
If a year and a half of staying close to home has you yearning for a trip abroad, this read from Parisienne beauty expert [Clémence von Mueffling](https://www.instagram.com/beautyandwb/?hl=en) is just what the doctor ordered. With a mother and grandmother who were both beauty editors at *French Vogue*, von Mueffling dispenses three generations worth of skincare, beauty, and wellness secrets that will have you well on your way to capturing that certain je ne sais quoi French women embody — no passport required. $28, [barnesandnoble.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fageless-beauty-the-french-way-clemence-von-mueffling%2F1127173959%3Fean%3D9781250151605) 

### **For the Makeup Maven**: Making Faces
![AEDIT-KevynAucoin](//images.ctfassets.net/zw35sfestf1t/5L9EFhrVQBBIW5RN7qjFtO/887e1e9658c72f701f64267fa81b61fc/AEDIT-KevynAucoin.jpg)
First published in 1997, this *New York Times* bestseller by the legendary [Kevyn Aucoin](https://kevynaucoinbeauty.com/) stands the test of time. With some 200 photos and sketches, the late makeup artist shares the secrets behind his iconic looks while also offering a masterclass on application techniques that will help even the most novice familiarize themselves with the fundamentals. Consider this the OG makeup tutorial. $22, [bookshop.org ](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbookshop.org%2Fbooks%2Fmaking-faces%2F9780316286855)

### **For the Prejuventor**: The Pro-Aging Playbook: Embracing a Lifestyle of Beauty and Wellness Inside and Out
![AEDIT-DrFrank](//images.ctfassets.net/zw35sfestf1t/5STPmx75Th2pyVlsnuXgHU/bce07792c85f98c5dfdb99a7fb0394e6/AEDIT-DrFrank.jpg)
Because it is far easier to prevent signs of aging than it is to correct them, NYC-based board certified dermatologist [Paul Jarrod Frank, MD](https://pfrankmd.com/), has compiled his 360-degree approach to healthy — and youthful — living. From cosmetic treatments and products to lifestyle and wellness habits, Dr. Frank offers outside-in *and* inside-out techniques that will transform your perspective on beauty and aging. $27, [barnesandnoble.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Fthe-pro-aging-playbook-paul-jarrod-frank-md%2F1136471809)

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

Expert Opinion

In honor of National Read a Book Day, we are rounding up the best books about beauty, wellness, and aesthetics from some of the foremost thought leaders in the industry.

The Best Books About Plastic Surgery, Makeup, Beauty

The 10 Best Books For The Beauty And Aesthetics Obsessed

oscar-nord- hg9QTNFFWo-unsplash

Nine dermatologists share their expert tips for soothing sunburns and minimizing sun-induced skin damage.

Dermatologist Tips For Soothing Sunburn

9 Dermatologists Share Expert Tips For Soothing Sunburn

ian-dooley-1yl3jzKoKXg-unsplash

Let’s start with the stats: [Hair loss](https://aedit.com/concern/hair-loss) and [thinning hair](https://aedit.com/aedition/tips-for-styling-fine-thinning-hair-from-celebrity-hairstylists) is common, and it occurs for a myriad of reasons. According to the American Academy of Dermatology (AAD), 80 million Americans ([30 million women](https://aedit.com/aedition/common-causes-of-hair-loss-thinning-shedding-in-women) and [50 million men](https://aedit.com/aedition/common-causes-of-hair-loss-balding-thinning-in-men)) experience hereditary hair loss. Countless more deal with temporary thinning and shedding at some point in their lives due to factors like [stress](https://aedit.com/aedition/impact-of-stress-on-skin-acne-wrinkles-dryness), [hormones](https://aedit.com/aedition/managing-treating-postpartum-hair-loss-thinning), and [nutrition](https://aedit.com/aedition/relationship-between-diet-hair-health). And then there are those who were simply born with a lack of volume, body, and/or fullness.

Regardless of which category you fall into, limp, lifeless strands can feel like a difficult pill to swallow in a culture that celebrates big, bouncy blowouts. Depending on the cause and severity of your hair loss, [medical intervention](https://aedit.com/aedition/dermatologist-approved-hair-loss-treatments) may be necessary. But the good news is that you have plenty of options to treat hair thinning or boost naturally thin hair (only if it bothers you, of course!) starting right in the pharmacy aisle. Below, we talked to leading trichologists and hairstylists for their recommendations on the best hair thickening shampoos and treatments worth trying.

### **Briogeo Ginseng + Biotin Volumizing Shampoo**
![AEDIT-Briogeo](//images.ctfassets.net/zw35sfestf1t/7MP2R1Wv5Oas3W0x4AoexJ/44c8dd04f4022ce5f673f2db276b103f/AEDIT-Briogeo.jpg)
Just as it’s important to peruse the ingredient list when purchasing skincare, the actives in your hair care matter, too. “Popular ingredients you'll find in volumizing products include polymers, biotin, proteins, vitamin B5, [hyaluronic acid](https://aedit.com/aedition/guide-to-hyaluronic-acid-in-skincare-dermal-filler), [caffeine](https://aedit.com/aedition/caffeine-in-skincare-products-for-eyes-body-cellulite), and ginseng,” says celebrity hairstylist [Andrew Fitzsimons](https://www.instagram.com/andrewfitzsimons/?hl=en). “For the most part, it's the polymers that are doing the heavy lifting here.” With that in mind, the mane man likes this formula because it uses “maltodextrin, ginseng, and biotin to help build moisture without adding weight.” $26, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fblossom-bloom-ginseng-biotin-hair-volumizing-shampoo-pimprod2021210)

### **Kevin Murphy Plumping.Wash**
![AEDIT-KevinMurphy](//images.ctfassets.net/zw35sfestf1t/4Ngcbi5DAke4aYOEMIIjbZ/e6b68b7b222bb0b5f4b367ad68c3dcaa/AEDIT-KevinMurphy.jpg)
“Scalp health is essential for hair growth,” explains David Adams, a New York City-based trichologist and co-founder of [FOURTEENJAY Salon](https://www.fourteenjay.com/). “A good, clean, [healthy scalp](https://aedit.com/aedition/scalp-care-for-healthy-hair) is where thicker, fuller hair begins.” Ginger root, nettle, aloe vera extract, rice amino acids, bamboo extract, and acai berry extract are just a few of the hydrating powerhouse antioxidants and vitamins found in this reparative and volumizing formulation that is specifically designed to coat every strand with healthy, strengthening goodness. $39, [kevinmurphy.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fkevinmurphy.com.au%2Fproduct%2Fplumping-wash%2F)

### **Oribe Shampoo for Magnificent Volume**
![AEDIT-Oribe](//images.ctfassets.net/zw35sfestf1t/7bkUnKiyDBYq3Z5n9cdnZA/c7f636af9ddd6522fa47b8bbda2ae9bd/AEDIT-Oribe.jpg)
“When shopping for volumizing shampoos, it's pretty important to be diligent, as not all are created equal,” Fitzsimons explains. “A lot of volumizing shampoos can be quite stripping, which leaves your hair dry, brittle, and more prone to damage.” Basically, you are looking a Goldilocks formula. “You really need to strike a balance between building the volume and keeping the hair well-moisturized, but not so much so that your products are weighing it down,” he says. This surprisingly weightless, creamy formula energizes the hair follicle without weighing the rest of the strand down to lift straight from the root. $46, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Foribe-shampoo-for-magnificent-volume-P469173%3FskuId%3D2438406%26icid2%3Dskugrid%3Ap469173)
 
### **NatureLab Tokyo Volumizing Shampoo**
![AEDIT-Nature-Lab-Tokyo](//images.ctfassets.net/zw35sfestf1t/28bRfJUldX35fTFdDIBd30/59f00b7c67edb2dcbc7054dbb24aa59f/AEDIT-Nature-Lab-Tokyo.jpg)
You may or may not be aware that hair is made of protein, and this ‘poo from NatureLab is “loaded with great proteins to help build weightless volume,” Fitzsimons says, noting that the formula moisturizes the hair without causing any buildup. “It also contains apple stem cells to help maintain your scalp’s overall health,” he adds. $15, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fperfect-volume-shampoo-pimprod2013658)
 
### **Moroccanoil Extra Volume Shampoo**
![AEDIT-Moroccanoil](//images.ctfassets.net/zw35sfestf1t/56PbZKNatp4Q8MgYsQ0mdE/01f06154b101eeb92eb182e72bb51b2b/AEDIT-Moroccanoil.jpg)
Wispy, super-fine strands have met their match with this antioxidant- and nutrient-rich formula that plumps hair at the root as it cleanses. Bonus: Like all Moroccanoil products, this shampoo is packed with hydrating [argan oil](https://aedit.com/aedition/best-hair-oils) to amp up the shine and softness. Legendary celebrity hairstylist [Sally Hershberger](https://www.instagram.com/sallyhershberger/?hl=en) says that a “thorough cleanse of the root is the most important part of a wash day routine, especially when voluminous hair is the desired end result.” So, no scrimping here! $24, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fextra-volume-shampoo-P412089%3FskuId%3D2030310%26icid2%3Dskugrid%3Ap412089)

### **SEEN Skin-Caring Shampoo**
![AEDIT-SEEN](//images.ctfassets.net/zw35sfestf1t/2k5rRAFiY777xLChkUdyTA/93251885800f3d432d5a48e4a1754c4b/AEDIT-SEEN.jpg)
Hair restoration isn’t just about regrowth. “You want to do everything you can to take the best care of the hair you do have,” says [Iris Rubin, MD](https://helloseen.com/pages/our-story), a board certified dermatologist and founder of SEEN Hair Care. “Treat your hair gently and consider a mild, sulfate-free shampoo, which is less likely to strip the moisture from your hair.” Since hair without moisture equals more split ends and breakage, try this mild wash that can reduce hair breakage by 59 percent when used as a regimen. $29, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fshampoo-pimprod2024625)
 
### **R+Co Dallas Biotin Thickening Shampoo**
![AEDIT-R+Co](//images.ctfassets.net/zw35sfestf1t/3Cyox3VLWfHOP8jZuP9otC/dd994ffa5a597296927b88ed5968ce2b/AEDIT-R_Co.jpg)
“[Biotin](https://aedit.com/aedition/guide-to-biotin-in-supplements-hair-nail-care) is good for strengthening and growing hair,” explains Gretchen Friese, a [BosleyMD](https://bosleymd.com/) certified trichologist. “The bigger and stronger the follicle, the thicker and healthier the strand of hair will be.” Suds up Texas-style with this biotin-based shampoo that is formulated with advanced polymers to create body and volume. Moringa seed extract, meanwhile, protects against free radicals and repairs existing [environmental damage](https://aedit.com/aedition/how-to-repair-sun-damaged-hair). $29, [bluemercury.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbluemercury.com%2Fproducts%2Fr-and-co-dallas-thick-shampoo-2019)
 
### **BosleyMD Women’s Hair Regrowth Treatment with Minoxidil**
![AEDIT-Bosley](//images.ctfassets.net/zw35sfestf1t/4ojksvgEeALU5CiJ9lPqDa/bbd087947b5b622e5247e4fedf6c641d/AEDIT-Bosley.jpg)
While not a shampoo per se, this treatment can be used as a preventative measure or for regrowth. “Hair thinning and hair loss can be genetic,” Dr. Rubin says. Since it’s much easier to prevent hair loss than promote hair growth, she says “it’s a good idea to start treatment early.” For strands that need a jumpstart, this topical treatment features 5 percent [minoxidil](https://aedit.com/aedition/what-its-like-to-use-minoxidil-foam-for-hair-restoration), which is approved by the United States Food and Drug Administration (FDA) to treat hair loss in men and women. It is clinically proven to regrow hair and slow future hair loss. $45, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fwomens-hair-regrowth-treatment-with-minoxidil-pimprod2024676)
 
### **HAIRtamin Biotin Botanical Blend Shampoo**
![AEDIT-HAIRtamin](//images.ctfassets.net/zw35sfestf1t/SsCsuJITP36a7gxTsxsX1/dbb77abd4531dbd35569d2e0f0654a48/AEDIT-HAIRtamin.jpg)
With more than a dozen plant, seed, and flower-extracts brewed together, this is the kind of TLC thinning hair needs. “I always look for products that are botanically-based, or the main ingredients are more natural,” Friese shares. A few key ingredients to look for that are found in this formula? Biotin, rosemary oil extract, and panthenol. Ones to steer clear of? Avoid “any formulation with sulfates, parabens, or phthalates,” she says. $20, [ulta.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.ulta.com%2Fp%2Fbiotin-botanical-blend-shampoo-pimprod2024460)

### **Pureology Pure Volume Shampoo**
![AEDIT-Pureology](//images.ctfassets.net/zw35sfestf1t/7a2xPkpxQWJK6RTLFNfxg8/aeaea6040dd95149c18caad0a8cf3f7d/AEDIT-Pureology.jpg)
For [color-treated](https://aedit.com/aedition/tracey-cunningham-true-color-hair-tips) or grease-prone hair, reach for this sulfate-free shampoo that feels lightweight but packs a heavy punch of nutrients. “Volumizing ingredients are usually lightweight, so they don’t weigh the hair down,” Adams says. “They are all about lift.” All the while, it's important to avoid anything “too moisturizing” that “will make the scalp oily and weigh down the ends.” $31, [sephora.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fpureology-pure-volume-shampoo-P461620%3FskuId%3D2390938%26icid2%3Dskugrid%3Ap461620)

### **Philip Kingsley Body Building Weightless Shampoo**
![AEDIT-PhilipKingsley](//images.ctfassets.net/zw35sfestf1t/6s0wdKYEnSFWDzXw85QAPZ/923fc79e0fa287f61a39723ae2acfb09/AEDIT-PhilipKingsley.jpg)
“People usually want volume because they feel they have flat, limp hair,” Adams notes. The main culprits are usually an oily scalp, not washing hair enough, or using an oil- or silicone-infused shampoo that leads to buildup on the scalp. After all, that’s where volume lives and dies. He says a proper wash begins with a good brushing “to loosen debris on scalp” and detangle, followed by thoroughly massaging shampoo (like this body-building option) straight into the root. $31, [bluemercury.com](https://go.skimresources.com?id=170670X1638612&xs=1&url=https%3A%2F%2Fbluemercury.com%2Fproducts%2Fphilip-kingsley-body-building-weightless-shampoo)

*All products featured are independently selected by our editors, however, AEDIT may receive a commission on items purchased through our links.*

The AEDITION

Product Roundup