Trending Medspa Treatments for Men in 2025: What’s Gaining Popularity & Why

Today’s medspa clients look different than they did just a few years ago. Once dominated by women, medspas are welcoming a growing number of male clients who seek age-defying and performance-enhancing treatments. Men are no longer visiting medspas solely to look good—they’re doing it to perform better, recover faster, lose weight, and feel their best. The rise of treatments designed specifically for men proves that self-care is no longer just a women’s game.

From appearance-focused treatments like Brotox and body sculpting to wellness-based solutions including hormone replacement therapy, GLP-1 weight management, and IV therapy, today’s advanced aesthetic and wellness treatments are helping men look younger than ever, dramatically boost their energy levels, and maintain a healthy weight for enhanced overall well-being. The best part? Men don’t have to choose between appearance and performance since the top aesthetic and wellness treatments for men integrate both. Ahead, we’re sharing the most in-demand medspa treatments for men to stay at the top of their game.

The Aesthetic Power Players

Confidence starts at the surface, and these popular aesthetic treatments help men refine their features, skin, and physiques, all with natural-looking results.

• Brotox (Botox for men): Botox, and other injectable neuromodulators, aren’t just for women. In fact, “Brotox” has become one of the most requested medspa services among men. While the goal isn’t to erase every line but rather to subtly relax expression lines, such as forehead creases and crow’s feet, while preserving masculine features—it’s the perfect option for those who want to look more refreshed while still looking like themselves. Dr. William Kennedy explains, “The increase in male patients seeking Botox reflects a broader normalization of aesthetic care. Men are recognizing that small, subtle enhancements can make a big impact personally and professionally.”
• Dermal fillers: More men are turning to dermal fillers for subtle structural enhancement rather than volume restoration. Strategically placed injections along the jawline, chin, and cheeks can define masculine contours and create balanced symmetry without much downtime. “This treatment is best for men who want a stronger, more defined facial structure without committing to surgery. With expertly placed fillers, we can enhance masculine definition with minimal interruption to their routine.” says Dr. Kennedy.
• Non-invasive body sculpting treatments: When dieting and exercise hit a plateau, non-invasive body sculpting treatments, such as Emsculpt and CoolSculpting, can help. These treatments effectively eliminate pockets of stubborn fat, and in the case of Emsculpt, offer the added benefit of building muscle. Men often seek out these treatments to target the abdomen, love handles, or chest when visible toning and fat loss are necessary without any recovery.
• Hair restoration: Hair thinning, hair loss, receding hairlines, and even beard gaps are among the top aesthetic concerns for men. PRP (platelet-rich plasma) therapy uses growth factors derived from your own blood to stimulate hair follicles, while FUE (Follicular Unit Extraction) transplants offer a more permanent solution. According to Dr. Kennedy, “Choosing the right hair restoration approach really depends on the individual—your pattern of hair loss, goals, and how proactive you want to be. PRP is a great starting point for those noticing early thinning, while FUE may be better suited for more advanced loss. The best results come from a customized plan designed to restore both your hair and your confidence.”
• Laser hair removal: For many men, grooming back, chest, and neck hair can be a hassle. And that’s where laser hair removal comes into play. The treatment, which requires multiple sessions to get smooth skin, offers a long-lasting solution by targeting follicles at the root. It’s also a great, low-maintenance option for those that experience ingrown hairs and irritated skin from regular shaving.
• Skin tightening and texture-refining treatments: Loose skin and uneven texture can make the face appear older than it really is and give a dull look to the skin. Treatments like RF microneedling and Sofwave help rejuvenate the skin and improve texture by boosting collagen to tighten the skin. Chemical peels are another option. They work by exfoliating the outer most layers of skin, which helps to smooth and firm it while improving the skin’s overall tone for a younger-looking complexion. “Men appreciate that these treatments fit seamlessly into their lives. They don’t require recovery time, yet they deliver real improvements in tone, texture, and firmness. It’s about looking refreshed and well-rested, not drastically different,” says Dr. Kennedy.
• Professional facials and scar-reducing treatments: Men’s skin tends to be thicker and oilier, often leading to clogged pores, breakouts, and, for some, acne scars. Specialized skin treatments like HydraFacials and microneedling can help refine rough skin texture and improve the look of acne scars.

Wellness & Performance Add-On Treatments

Men who seek out medspa treatments often desire more than just cosmetic improvement—they’re also seeking improved vitality, energy, overall balance, and longevity.

• Hormone replacement therapy (HRT): Low testosterone levels can affect mood, energy, muscle mass, and libido. Bioidentical hormone replacement therapy helps to optimize testosterone levels and restore overall balance for optimal function, energy, and vitality. Dr. Kennedy notes, “Hormone replacement therapy can be life-changing for men experiencing fatigue, low libido, mood changes, or difficulty maintaining muscle mass. But before starting treatment, it’s crucial to test testosterone levels to confirm a true deficiency. Proper testing ensures we’re treating the right issue safely and effectively.”
• GLP-1 weight management medications: For men struggling with stubborn weight loss or metabolic issues, GLP-1 agonists like semaglutide (Ozempic) and tirzepatide (Mounjaro) have revolutionized medical weight management. These medications regulate appetite, slow digestion, and improve insulin sensitivity for sustainable fat loss. Men often appreciate the benefits of steady weight reduction, increased energy, and fewer cravings.
• IV therapy and recovery drips: A quick and easy solution for boosting hydration and energy levels as well as serving as the perfect post-workout recovery, IV therapy and recovery drips delivers a blend of vitamins, nutrients, and electrolytes directly into the bloodstream for rapid absorption. IV drips work well as part of a routine program or as-needed pick-me-up sessions to combat fatigue and sickness.
• Wellness coaching or nutritional support: Many medspas now pair aesthetic services with nutritional guidance or wellness coaching to optimize overall health. Aligning diet, sleep patterns, exercise, and overall lifestyle with treatment goals helps men further enhances their results for a more holistic approach to wellness and aging.

Combining Aesthetics and Wellness

Aesthetic and wellness treatments aren’t separate lanes—they’re two sides of the same coin. Men who pair internal optimization therapies with external procedures and treatments often experience faster recoveries, longer-lasting results, and increased confidence.

Dr. Kennedy explains that “A healthy, nourished body always responds better to aesthetic treatments. When patients support their skin and overall wellness from the inside out, we see faster healing, stronger collagen production, and longer-lasting results. Combining or stacking treatments strategically can also maximize outcomes—helping patients achieve their goals more efficiently, often with fewer sessions and lower long-term costs.” Likewise, there is more consistency in terms of the outcomes.

HOW TO CHOOSE THE RIGHT TREATMENTS

With so many aesthetic and wellness options available, selecting the right ones can feel overwhelming, but it doesn’t have to be. AEDIT Founder and Board Certified Facial Plastic and Reconstructive Surgeon, Dr. Kennedy says,“The first step in any aesthetic journey is clarity. Patients should take time to identify their main priorities—whether that’s improving skin quality, restoring balance, or preventing signs of aging—and communicate those goals clearly. When we understand what matters most, we can design a treatment plan that’s focused, realistic, and truly personal.” Make sure you have a good understanding of the options that best suit your needs as well as their price, downtime, how quickly the results show, and maintenance. Keep in mind that medspa treatments aren’t substitutes for surgical procedures so make sure to be cognizant of what they can and cannot achieve. A personalized plan ensures the safest, most effective combination of treatments, and a consultation is always recommended before committing to any treatment at a medspa.

The Bottom Line

From Brotox and fillers to non-invasive body sculpting treatments and medical weight loss management, today’s medspa offerings for men go beyond just a refreshed appearance. They help men build stronger, more confident, and healthier versions of themselves while setting the foundation for longevity, vitality and long-term wellness. Whether the goal is to look more defined, regain energy, or fine-tune wellness from the inside out, the modern medspa experience is designed to help males perform—and feel—at thier peak.

To help male patients reach their goals, it’s imperative to always partner with a trusted provider that specializes in both aesthetics and wellness and understands their symbiotic relationship. With the right provider, together, you can create a tailored aesthetic and wellness plan that aligns with your goals and maximizes results to ensure you’re not just aging well, but that you’re thriving.